Global Population grows. Biodiversity is under attack. Floods, Droughts, and Migration are increasing. We need houses that can grow as the population grows. Homes that support life around it. Houses that can float on water, save water and move as we migrate.
Spaces that keep people safe as we work to shift the forces that cause the climate crisis: Transforming Exploitative to Regenerative Systems by changing the rules of the game from within. From a Zero Sum to a Win-Win-Win.
A 2 YEAR EXPEDITION:
3 steps towards a House, Platform & Parts that Makes A Difference
1. The House
Design & Develop The MAD Concept House: A regenerative House on wheels helping us travel into different landscapes and contexts to Imagine & Envision possible and preferable futures
2. The Platform
Build & Launch The MAD (e com) Platfrom: A Space enabling actors striving for regeneration to come together, and users & customers to upgrade their homes product by product.
3. The Parts: Compounding Impact & Revenue
Alternative compounding impact and revenue streams will be explored throughout the project; Including but not limited to Rental, Resell, Certifications, and Expeditions.
Whant to join?
THE PARTNERs:
Some of the friends we voyage, build, test, and learn with
THE WAY:
How we plan to build a House that can show what is possible,
that Makes A Difference today, and that is set up to scale impact
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WHAT:
Develop the Actual House
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WHO:
A cluster of
Climate Tech Startups
& Product Manufacturers
WHAT:
Have Space to Test it with
People who need it​
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WHO:
A Landowner Collective of Residential & Commercial Landowners
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WHAT:
Industry Expertise on ​
how to scale it
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WHO:
Renowned Sustainability Experts, Architect Firms and Planet Centric Business Model Innovators
WHAT:
Next Generation: Decisionmakers, Consumers, Designers & Citizens​
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WHO:
Universities, students & researchers who explore, develop & design the with latest knowledge and leading curiosity
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WHAT:
Someone who brings
it all together​
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WHO:
Project & Process coordination with extensive experience in multistakeholder innovation projects & speculative design
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Whant to join?
building on the shoulders of Pioneers
After half a decade of Explorative Expeditions, traveling and working in Extreme Environments with the most radical and remarkable of pioneers, engineers, leaders, and activists, we've decided to bring it all together. Literally. To the MAD House.
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WHERE WE COME FROM
Multistakeholder trust-building Labs, Baghdad
Building Safe Spaces,
West bank
Construction Blocks of demolished house rubble, Gaza
Health Services w limited infrastructure,
Manila
Medicinal Plants,
Napo
Decentralized Financial Models, Marica
Temperature regulating Clay, Nairobi
High water table resilient Sanitation, Kampala
Mobile Solar
Panels, Kaduna
Organic Water Filters, Mpigi
Negotiating Climate Contracts, Brussels
THE MAD METHOD : Transforming BIG challenges to BOLD opportunities
CHALLENGE BASED, MISSION LED, CROWD SOURCED:
Anchored in deep understanding of the challenges and forces that lead us here. Building by leading from preferable futures. Learning from extreme environments present today. Designing together with the people, tech, and insights of the journey partners that brought us here, and welcoming those who want to join us going forward.
Illustration from: Sally, EY Doberman
THE MAD AMBITION:
Climate Change Reversing
Designed to mitigate and change what's causing Climate Change.
Turning everything on its head.
From Detoriate to Regenerate. Reclaiming Common sense as Common practice. Building Business Models that respect planetary boundaries; built not to extract finite resources promising infinite growth. Designing a leveled playing field of Win-Win-Win instead of a Zero Sum game: The more the planet wins, the more the partner wins.
Illustration from: Space 10
HOW?
a 2 year expedition building the MAD House aiming to unlock systemic change
innovation that unlocks impact. creating a core, designed to create ripple effects: a continuum of compounding impact & revenue.
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Lead from the Future
By designing future houses for extreme and future scenarios we are better equipped to create the physical spaces, business models, and communities that run them. Anticipating and actively shaping the future - rather than passively waiting for its arrival.
Design for Extreme Environments
By designing solutions for extreme and vulnerable environments we're pushed to innovate more radical and relevantly.
Exponential for the sake of making more difference, not for flashy features and functions. Scarce resources force us to focus on critical tipping points. Once we succeed there, systemic change can be unlocked, rather than imposed, and impact scaled by leveraging the forces of the system. instead of fighting them.
Bring Transdisciplinary Stakeholders onboard
The more diverse perspectives and experiences we can combine, the better equipped we are at identifying the points that can truly make a difference. Moreover, as we design for change to scale, the further partners that can be incentives to drive the difference together, the stronger the momentum. This is why we are looking for big international players who can replicate the MAD model in their markets. And local players who can give real anchoring and depth, ensuring that what is built is what makes the biggest difference.
tech
innovation
renewable energy with surplus grid, locally sourced material, interenhancing sanitation, water, food solutions, etc.
social
innovation
experiencing future scenarios today enables us to test and develop services and behaviors that mitigate risks and amplify opportunities - before they arrive
business
innovation
planet centered models where impact inevitably grows with revenue. for all partners.
social, financial &
environmental impact
houses that explore not only what a good life can look like, but that truly seek to change the scene of owning. If houses can generate a surplus of energy, food, water, and financial means, and that surplus be continuously reinvested and reaped; the built-in empowerment and resilience grow as the house and community grow.
What's Your puzzle piece?